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OVERVIEW

About the Business

Negosh is a cutting-edge brand licensing platform designed to streamline the interaction between licensors and licensees. It simplifies key processes such as partner search, communication, and deal-making, enabling brands to discover global licensing opportunities more efficiently.
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Negosh approached us because they were at a pivotal stage in scaling their brand licensing platform and needed a design partner who could address their unique challenges and goals.

Country

USA

Services

Website design

Product design

Design system

Our team

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Project Challenges

The Negosh team faced several challenges as they sought to scale their platform and refine its user experience:

User-centric design uplift: the platform required improved consistency of its visual style and incorporation of user feedback.

Scalability: As the platform grew, new features were needed to support its expanding functionality.

Seamless integration: A key challenge was ensuring smooth transitions between the platform’s dashboard and website, eliminating user confusion while maintaining a cohesive interface.

Finding passionate and trustful vendor: There was a critical need for design partners who bring not just skills, but also genuine dedication to the project and alignment with the team’s vision.

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Key Project Goals

01.

Enhance user experience (UX) through iterative improvements.

02.

Introduce new functionality while maintaining alignment with brand guidelines.

03.

Create a scalable design system for future growth

04.

Ensure seamless navigation between different sections of the platform.

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Design Approach

The project was completed over a span of six months, with an additional two months dedicated to refinement and final adjustments. The team adopted a structured and methodical approach to ensure the successful creation of a comprehensive design system

Initial engagement

2 weeks

Data-driven design improvements

3 weeks

Web & Application Design

6 months

Phase1:

Initial engagement

The collaboration began with a small-scale project focused on aligning specific interface elements with updated brand guidelines. We modernized the platform’s visual style, aligning it with updated brand guidelines to ensure a cohesive and polished aesthetic. This task demonstrated our ability to deliver high-quality results quickly, earning the client’s trust and paving the way for a long-term partnership.

Phase2:

Data-driven design improvements

We conducted qualitative research using Hotjar to analyze user behavior on the platform. By leveraging features like session recordings, heatmaps, and user feedback, we identified key pain points and gained insights into how users interact with navigation. Based on this data, we developed hypotheses to address user frustrations and improve their overall experience.

We translated these hypotheses into design improvements. Using Figma, we rapidly developed and tested designs, incorporating regular user feedback to validate hypotheses and implement data-driven improvements effectively.

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Phase3:

Design

One of the primary challenges was creating a seamless experience for users transitioning between the platform's dashboard and its website. This was essential to ensure users always understood their location within the platform and could navigate intuitively without confusion. To achieve this, we enhanced navigation by using dynamic color accents, subtle highlights, and adaptive markers to clearly indicate the user’s location within the platform. Interactive aids like breadcrumb trails and tooltips further streamlined the experience, ensuring users could navigate seamlessly and access specific sections with ease.

Besides making significant changes to navigation structure, we also designed new features.  To boost user engagement and loyalty, we worked jointly with Negosh product team on the Opportunity board, a feature designed to provide users with a more personalized experience and enable brands to explore tailored partnership opportunities.

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We developed an AI-powered image generation tool that enabled users to create visuals instantly. By leveraging an API for real-time feedback, the tool streamlined the creative process, making it faster, more intuitive, and accessible to all users.

To complete the platform transformation, we modernized its visual style, aligning it with updated brand guidelines for a cohesive and polished look. We ensured the design was fully responsive, providing an optimal and seamless experience across both web and mobile devices.

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Results

Enhanced user engagement

Leveraging data-driven insights from Hotjar, we addressed navigation pain points by introducing new features, breadcrumb trails, and tooltips, creating a more intuitive and personalized user experience that significantly improved satisfaction and retention.

Attracted prominent brands

The platform’s improved usability and credibility attracted major brands, including the NBA, solidifying its position in the global licensing market.

Future-proofed design

The implementation of a scalable design system ensured that the platform could seamlessly support future growth and the addition of new features. This adaptability positioned Negosh for sustained innovation and success in the competitive market.

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Conclusion

Negosh project shows how smart design and ongoing improvements can boost user satisfaction and support business growth. By solving challenges in scalability, usability, and seamless navigation, we helped the platform reach its goals and grow its presence in the global licensing market. This partnership highlights our dedication to creating effective and innovative design solutions for our clients.

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DOTS

Software solution