We shape the future human habitat by designing innovation today.

Modern Expoequipment retailer

About project

We have completely revamped the website of a large retail company that offers specialized solutions for big stores of food and non-food products.

The biggest challenge was to restructure massive Product pages that had many subcategories and characteristics. It turned out to be an interactive and grasping user interface that targets both sales and informative goals.

Our design process.

Visual design

We have created a pack of illustrations for each page of the site. The main idea of the illustrations is to show that their product is made and designed with a view to the future. That’s why they look like futuristic holograms.

Illustrations pack.
As a basis for each illustration we took part of the modern expo logo.

Website design

The style is bold, technological, serious, and at the same time elegant. One of the challenges that we solved was to design massive product pages full of complex visualizations and avoid 10 min scrolling.

Icons style.
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