The client already had a logo. As we saw the room for improvement, we tweaked both the icon and a type part. The icon was first symmetrical and consisted of line above the rectangular with a “+” shaped cut-out. Instead of “+” we suggested a more sophisticated symbol, which became an additional brand element and transcended the logo function to being a central brand element of the website.
After analyzing the client’s provided brand positioning information, we identified two archetypes that resonated with the brand. For each archetype, we proposed a unique style direction – a stylescape, supported by detailed brand personas. The chosen style direction that drew parallel with widely used in space carbon material, was brave, dark with glossy and modern 3D visuals. We managed again to surprise the client with the innovative and stylish brand design that set it apart from other brands in the market.
Our intuitive BA and UX approach enabled us to envision and strategize intricate product screens without much initial context. As discovery stage was ruled out due to time constraints, we took the time to analyze the associated business processes for each specific task one-by-one and translated them into the design. We designed a cutting-edge dashboard, integrating all client-specified functionalities with meticulous attention in a limited time frame.
Brand discovery laid a solid foundation for all subsequent design decisions made by our product team and web designers. Clients benefit from a cohesive brand that effectively communicates its story across various communication channels and their product.