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Freiheit is a German urban designer clothing line. The mission of the brand is to produce stylish and at the same time comfortable clothing, which looks astonishing on a runway and comfy in everyday life.
The logo consists of two typefaces that represent the duality of brand positioning. One part of the logo embodies freedom at podium, and the other - freedom and comfort in everyday life.
Freiheit is a mashup of urban culture, online culture and punk subculture.
It presents an exclusive attitude that’s rebellious and modern.
So the branding is corresponding.
People who wear FreiHeit value freedom in everything they do. And this sense of spontaneity, ease, and independence needed to be strongly present in the logo and brand identity.
