The primary challenge involved the redesign of the website with a Software as a Service (SaaS)-inspired aesthetic to make it a more people-centric brand and marketing website. Since this platform encompasses three primary user categories. It was imperative to emphasize distinct values for each cohort while implementing visual differentiators across the pages. On the commercial front, we aimed to create a universally adaptable style that influencers and brands could personalize according to their unique branding preferences.