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ANDI is a New York brand of lightweight and transforming accessories for women: totes, carriers, and bags. Our task was to design a simple but at the same time appealing website that would underline the key aspects of the brand: simplicity, care, and usability.
We have created a pack of illustrations to show different ways of bag use.
One of the main focus points was navigation which enabled new customers to effortlessly explore all the collections and find desired items.
Specially designed blueprints and animations of product functionality only increase the conversion of purchases.
Well-structured product page, which demonstrates the product in detail and encourages the user to buy.
